Wai Yuen Tong print ad

Wai Yuen Tong has been trying to position itself as the No. 1 expert in traditional Chinese medicines. Interesting that it uses an iconic Kung Fu master to represent the brand. It's a personification approach to say that Wai Yuen Tong is strong and skillful in helping you fight against illnesses. I bet this campaign can build quite a strong image for the brand. It's also great to see that it manages to use the same Kung Fu concept on its product ads like this one. It's visually interesting using Tai Chi/Yin-Yang to spell out the benefit of its hair supplement. My only complaint is the colour combination : the key visual is not standing out enough.



Comments

Anonymous said…
hey, did u see the TV ad of Andy lau of McDonald, I want to know why McDonald put much focus on 麥當努叔叔之家recently?
11:43 pm
Louis Lau said…
I saw it vaguely. Not sure about the exact reason but my wild guess is that it wants to do something to counteract the recent negative publicities about its practice of under-paying the part-time staff.
12:21 am
wildcard said…
I really despise the way McDonalds is running this 麥當努叔叔之家campaign.

There is another version where McDonalds featured a child with severe burns.

How can they expect to get people’ sympathy at the expense of the less fortunate ones?

This is a complete disgrace !!!
12:02 pm
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