Viagra print ad

How would you choose if you were a woman ? It's such a provocative headline. I would say it's not a good ad. The message is clear with all these marsh mellow, banana and cucumber analogies. In one of my previous posts, I said I'm not for prescription drug advertising. Well we are in marketing and business is business. There is no need to be hypocritical about it, one would argue. Yes, prescription drug advertising is legal but it's up to companies to decide whether to do it or not. After all, it's about corporate values and social responsibilities ...


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