UA e-Cash TVC


Congratulations to UA Finance on a TVC really well-done. Two thumbs up ! This ad has just pushed consumerism to the next level. Your girlfriend is running away. What would you do to get her back ? The answer : fancy clothes, a diamond ring and an air-ticket will do the job. That all will cost you roughly HK$170,000 but it''s alright, UA is here to help ! It's communicating some distorted concept about love and romance. Well we are mature enough to take it as just another ad but what about the younger generation ? What if they really buy that ? Sigh ...

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