Calbee promotion ad

Euro2008 is on. It's logical for a snack to do promotion at this time. Since Calbee is not a sponsor of the event, it can only say "脆味支持體育盛事" to get the association. Funny enough, not all the prizes in the promotion are soccer-related. Would it be better if they are, for better association ? Moreover the promotion lasts from May 26 to Aug 17 for almost 3 month, giving out different prizes by stage. Have done this kind of stage-by-stage promotion before and in my experience, not too many consumers are not motivated to participate into all stages, except a handful of "professional promotion participants".

Comments

wildcard said…
I think Calbee is being greedy and trying to ride on both "Euro 2008" & "Beijing Olympics"...
11:38 am
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