Horlicks with wheat germ



Looks like this new Horlicks with wheat germ is targeting tea meal houses. Leveraging on the success of Ribena with lemon, GSK is trying to extend another product/usage to this channel. It's a logical thing to do and it also comes with consumer insights. Totally agree that foods at tea meal houses lack fibre and there is room for a healthy drink to fulfil the need of the health-conscious white collars. Haven't seen it yet tea meal house in my neighbourhood. Guess the sales people are working hard on those at the commercial districts. Would certainly give it a try. Anyone has tried it ? Is it any good ?

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