Tao Heung print ad

I have to agree that this cartoon illustration style makes the ads of Tao Heung stand out among other Chinese restaurant ads. With the funny cartoon character, we can easily identify with the brand. This ad carries a catchy headline too : "天子吃飯, 與庶民同價". But it turns out to be a disappointment as the menu is not exciting at all and it has nothing to do with the headline except the attractive price. It's just a nice dress up for a generic menu. Too bad, it could have done better than that.

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