88DB.com online advertising

88DB.com is a newly launched online advertising website for entrepreneurial start-ups and freelancers. It's branch out from JobsDB. I took a visit to the website and could not figure out how it can compete with other online advertising providers like Yahoo!, Yellow Pages and Google as a late comer. It's just like yet another host of online ads of everything without a clear positioning and target segment. Who should advertise on it ? Who would go the website to search for products and services ? What is the edge over other online advertising providers ? Looks like it won't be able to repeat the success of JobsDB.com which is one of the pioneers in online job board providing the most user-friendly functions to both employers and candidates.


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