PPS TVC



Needless to say, this TVC targets the younger generation. The objective is obvious : expanding the user base. Heavy users of PPS should be more mature like aged 30+ as they have more bills to pay. Within this group, those who use it have been using it and further penetration is getting more difficult. The younger generation may not have that many transactions and the bill size is smaller. Yet, it is hoped that they get used to this method of payment and carry on using PPS as a habit when they grow older and have more bigger bills to pay. I think it's the long-term marketing strategy behind this campaign.

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