UPS Olympic corporate TVC



UPS is the official logistics and courier provider of the Olympics. It's almost a given for it to leverage on the sponsorship to enhance corporate image. The ad is telling us that it makes use of the latest technologies to ensure everything is delivered in time for the Olympics. The problem is the ad uses so many jargons. What are WMS, TMS and MDS ??? What is the point of talking about all these if no one would understand ? It's more like a corporate video targeting logistic managers rather the general audience.

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