Haagen Dazs

Haagen Daz should be the leading premium ice-cream brand. If I'm not wrong, in fact Dreyers was the first brand in the premium ice-cream category long time ago but it has lost the share in the consumer mind already. What makes Haagen Dazs more successful ? Consistency in advertising and ongoing product innovations. Sensual enjoyment/indulgence is always the theme of its ad and this is a very typical one. This new Apricot & Cream looks so tempting. Guess I should give it a try too although it is targeting women.

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