霸王!

We laugh when we hear this brand and see its ad. Have to agree that the ad is very cliche with Jacky Chan seen as the butt of the joke. 霸王 is also such an old styled name too. But guess what. The company is having IPO and will be listed in HK. It's not a laughing matter anymore. From hindsight, although the ad and brand name are lousy, it does fill in a market gap. While most other brands of shampoos are selling to women, there have been no brand tailored to the need of men who look for the prevention of hair loss and grey hair, at an affordable price. Backed up with Chinese herbal ingredients, it has been receiving quite good words of mouth that it really works too. Good positioning. Good product. That's how you beat the market. But of course, it would be even better to have a better brand name and ads.

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