Cash is King

What is "Cash is King" ? You can apply different meanings to it. We usually hear it when the equity market is turbulent and it means it's safer to hold onto the cash. Also in running a business, it is about the importance of cash flow. It's interesting to see how UA uses this saying in its advertising. People say advertising may shape the cultural and social values of a society and marketers have certain ethical responsibilities for the things they do. It's up to you whether you want to bend the meaning of a saying to "educate" people to borrow money. The fact is cash is not king when you are in debt.


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