Fancl Cut & Burn


The whole category of slimming supplements seems dead. Consumers have got smarter. They know weight management is all about diets and workouts after trying so many types of these things that don't work. Shelf spaces for the category have shrunk while some brands are gone and some are struggling to survive. It seems there is only Fancl that is still advertising big money in it. The trouble is that using celebrity endorsement is a faddish way of increasing credibility. If the product doesn't work as what consumers expect for the price they pay, it will still die.

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