Hitachi TVC

It's a not a great ad but long time no see TV ads of electrical appliances. Why are there so few ? Electrical appliances like washing machine, vacuum cleaner and fridge are products with long purchase cycle where consumers don't replace them frequently, not until they break down and can't be fixed. A fridge can work for up to 10 years for e.g. Brands of electrical appliances wouldn't advertise too much as they know people won't rush to the stores to buy their product after seeing their ads. Yet advertising still has value in this case. It serves to keep top of mind brand awareness. In case your fridge breaks down, you may probably recall Hitachi better.

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