MasterCard TVC

There are some things money can't buy. For everything else there's MasterCard. This platform has got a good emotional appeal but just that the tagline is a bit too long. "MasterCard can buy you the priceless joy and experience", that's what it' trying to say. So it makes perfect sense to tie it with travel spending and launch a sub-brand card tailored specifically for travel - World MasterCard. Yet I find this ad is not relevant to everyone indeed. It's not for everyone. Just count the spending in the 3 scenarios... HK$1 million is spent in just 30 seconds, LOL ... yes, yes, ad should aspire... but isn't it too far-fetched ?




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