Blue Girl promotion TVC


Blue Girl launches a big scale promotion in summer time every year. Different from previous years, it seems that it tries to target the younger drinkers at bars and pubs this time. It's an interesting promotion ad that plays on 大獎 and 大掌 phonetically. Yet the prizes don't quite look too attractive. The grand prize is a gold bottle together with piggy bank, bottle opener, beer mug, T-shirt etc. Would it be motivating to the younger bar and pub drinkers ? I wonder.

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