JVC print ad

What do we call this kind of ad ? It's a typical direct response ad where it has a call-to-action objective and asks consumers to act on a message. In this case, consumers are asked to go to the website to participate into a game to win a helicopter trip. Immediacy and convenience to respond is the key to success of direct response ad. Print ad may not be the right medium to ask consumers to respond on the net. You can imagine the response rate generated from it may not be too high compared with advertising on the net instead.

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