Ribena Lemon TVC

Iced Ribena Lemon has been around for some time already. Everyone knows the goodness of it and the availability in tea meal houses. So this ad kind of serves as a reminder that it's a good alternative to iced lemon tea. As an observation, not too many people are switching to it. I think problem is with the price difference. Usually it's HK$2 more expensive than iced lemon tea in tea meal houses. It's not much but in the economic downturn, people are saving every bug wherever they can. Turning the situation is not going to be easy, not even with a TVC asking people to switch. Maybe more sales promotion can be lined up instead for it to get through this tough time.


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