Ricola TVC




Ricola has been around as a herbal candy brand for a long time and it has certain heritage in our minds. Its top of mind awareness is low compared with other pocket candy brands like Extra and Eclipse. On and off, there are some good new products Ricola has put onto the shelves but there has been a lack of marketing communications investment to let consumers know. I bet this TVC is an attempt to uplift the brand awareness and remind consumers it's the original herbal candy from Switzerland. Yet I doubt whether such ad would really be able to revitalize the brand and help generate more sales. What the brand needs is a restart with a winning new product and heavy marketing communications investment on the new product.



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