ZYRTEC TVC

Speaking of creative approach, jingle is another popular way of selling. It has the advantage of generating high recall and brand recognition. Adapted from an old song of 小虎隊, this jingle is quite catchy, isn't it ? Say sayonara to allergies. The benefit is sung out loud repeated in the lyrics. Yet one thing important is missing : the brand name. If we are to use jingle to (hard) sell our product, don't forget to blend in the brand name as well as the benefits in the lyrics. 喇叭牌正露丸 and 位元堂養陰丸 are good references.


Comments

wildcard said…
忍著淚說goodbye係小虎隊作品...

http://www.youtube.com/watch?v=PiVg3itvYas&feature=player_embedded
9:53 pm
Louis Lau said…
Yes yes, it is 小虎隊 LOL.
10:32 pm
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