澳雪HD漢方洗髮露



Since the success of 霸王 and the launch of Rejoice 漢方防掉髮, it seems a new 漢方 arena has been created in the shampoo market. More brands are launching 漢方 shampoos with 漢方 as the base for different consumer needs, like 澳雪HD漢方洗髮露 which is an anti-dandruff. With different brands investing, I'm sure the 澳雪 concept will get bigger and represent a major sub-category in shampoo market. There must be consumers shifting to 漢方 for initial trial but let's see which brand can sustain. Based on the concept of positioning, only one or maybe two can own 漢方.




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