3M Super 5-Way Ad


Analogy is one of the most popular creative directions in HK. This time, what about drawing an analogy between facial mask and anti-rust lubricant ? f we so choose analogy as the creative direction, there are loads of alternative objects/matters for us to pick. The key is that we need to guide our ad agency or designer to come up with the most relevant one to our target audience. I suppose the target audience target of this product is male consumers.

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