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Wordplay is an interesting creative direction. It's not easy to do it well but it has potential to derive a thought-provoking creative that saves us a lot of production costs. Do you think this one is good ? I would say there is potential to make it better through execution. . In this case, it looks more like a lengthy headline. How about a more catchy one "I snore but my wife loves me" ? We can also use different colours and fonts to grab attention.
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