Mentos print ad


This is a clever ad. Clever in the sense that it attempts to spell out several key messages in a single ad, without having an overcrowded visual. 1. The product is made from fruits and Vitamin C rich. 2. Promotion to give away iPod Nano (but in fact the grand prize is a trip to a European fruit farm). 3. encourage people to consume the product at anytime regularly. Is this an effective ad ? To do an effective ad, we need to try to come up with one single key message to achieve our objective. Single-mindedness is the principle.

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