Philips Shaver ad


The intention of this ad is rather complicated. Supposedly the target audience is women and the objective is to persuade them to buy this shaver as a gift for their love ones. In order to "explain" the USP of 3 ring-cutters, an analogy of wearing 3 diamond rings is used : "shaver with 3 ring-cutters is as good as wearing 3 diamond rings". I wonder if this is a distant analogy.

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