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I can't say this is a very creative ad but it's definitely an on-brief ad. "You can achieve a slimmer figure faster" is the key message. Why ? "Reductil helps you eat less" What is the creative idea ? It's "before and after". "In the past you ate a dozens plates of Sushi (I guess) and now you only eat 3-4 plates and get full". How do we do it better executionally ? I'll leave it to your imagination.
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