3M Polarizing Task Light


3M is a very innovative company. They have thousands of patents and inventions that make our life easier. Like this Polarizing Task Light, it reduces reflective glare and protect your eyes. Their ad (TVC and print) is funny and they show it during exam season to capture seasonal sales. I bet parents would like this new product for their children.

3M is unique as it takes the mega brand approach to branding. The brand is in many diverse buisnesses, from pharmaceutical to office equipment, from automotive to construction. Somehow this goes against the modern thinking of focus in branding. But they manage this one-to-everyone approach through continuous innovations to differentiate from its competition.

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