Bio Health print ad

Hair health ad again. Number of advertisers in this category is growing, after slimming. Women want slimmer bodies and Men want their hair back. This ad makes use of "hair on the pillow" as a familiar situation to depict a relevant problem. A typical problem and solution approach playing with exaggeration. It's not a bad idea but they may be too greedy to include too many copies which cover up the key visual.

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