mYoga print ad


mYoga is a new name of Yoga Centre. At Mongkok, they have opened the largest Yoga centre in Hong Kong and they been spending big bugs to advertise. I saw their print ads and gigantic billboards at Mongkok. I guess they have the ambition. There is no obvious leader of Yoaga centre and they want to be the leader (?).

About their ad, I wouldn't argue that it is different from many typical yoga centre ads. The key message is "get up and join" but such simple message is not conveyed directly by the "creative" or "provocative" headline. You can only find out what this ad is all about by reading the copies which contain the USPs like the biggest size in HK, purified air system and so on. For call-to-action ads, we should go for straight and direct headlines and copies which can generate excitement and promote newness. Unlike those so called "image-building" ads, the room for creativity and wittiness are limited in order to be effective.

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