3D Gold ad


Donut is used as the analogy to promote this range of jewelry. Zero calorie donut temptation to be exact. A chicken and egg question and make guess. Was the jewelry designer inspired by donut and come up with the design ? Or the marketer or agency, after seeing the design, then they come up with the donut analogy ? We never know. The point is the idea is there in the ad. What kind of added value is gained by having Kelly Chan in the ad ? None. I'm only convinced if Kelly likes eating a lot of donuts. Another example of over-using celebrity. In this case, we can save some bugs.

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