The Chicks brand again


A follow-up of the Chicks brand. This brand is really committed to rejuvenating its image somehow. In its last ad (left), it was like Giordano in the 80's. Here comes another ad. What does it look like ? A mix of Calvin Klein and Jockey with a touch of Shanghai Tang. Both ads are kind of cool. No mentioning about anything. Not even a positioning tagline to tell us what the new image is all about. What does it try to tell us ?

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