CX promotion

I reckon all ads from Cathay Pacific have a very consistent tone and manner. Usually very clean and tidy with big enough visual to catch your attention. Most of the time they use blue or blue sky as the background as visual clue too. You can fairly easily tell it's from CX. That's the merit of consistency.

But one thing is rather strange about the promotion on the left. What is your natural association with CX "advertising" a menu ? Special in-flight menu promotion, naturally. No, sorry. In this promotion, you can get up 20% off and enjoy special CX menus at selected restaurants by showing your boarding pass. Strange that CX would borrow ideas from credit cards.