Lenscrafter

Do you remember the English brand name of 高登眼鏡 ? If I'm not wrong, it is "The Optical Shop". It's now acquired by another company and now their English name is "Lenscrafter". But their Chinese name, 高登眼鏡, remains. Is it a good thing or not ? It depends. Let's try to have some thoughts about it. What are the associated images with 高登眼鏡 ? Professionalism, high quality service, caring and premium pricing. In their ads, all their staff are in white lab coat, they clean your glasses for free and give you a drink for free when you swing by. And where are they heading towards ? Fashion. It seems that they want to reposition themselves as the fashion shop of glasses for young people. Should they use the same brand name 高登眼鏡 ? I would put my doubt about it.