Sinomax print ad

Do you know there is a little story about Sinomax in the ATV advertising award ? Agency A produced an ad that won Sinomax an award but they asked agency B, their current one, to go up the stage to receive the award. Sinomax must hate their previous agency. So here is a print ad produced by their current agency (?). Another all-you-can-paste ad. There are so many promotion messages they want to tell the consumers that you can hardly tell they are selling pillows at a glance. The use of colours doesn't bring any focus of attention. Ad dollars down the drain again.

Comments

Anonymous said…
Interesting but expected response from Sinomax...The management has a reputation that is self protective and that has set multiple examples of being disloyal. One of my previous responsibilities was to review many of the ads and consult to fine tune the product names, descriptions for the China and USA markets. Primary issue with Sinomax, they lack a structure that alows for professional marketing experts and advertising execs to make the smart decisions that impact the overall promotional presence.
5:41 am
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