San Disk promotion

Let's not do promotion for promotion sake. Ice-cream and memory cards are completely unrelated. Although everyone loves Haagen Daz ice-cream, it doesn't mean that it's a good promotion idea. And it doesn't mean that it will able to drive more sales of memory cards. Memory card is something you either need it or you don't. Will we buy more memory cards because of the ice-cream giveaway ? Probably not. Let's think harder. Joint promotions with DC and hand phone can be more effective and relevant.

Comments

Anonymous said…
agree your comment, when i read this ad from magazine, you are with marketing sense and that's why you will see it's not logic. but in the perspective of "sales dept" of some companies, they just want it happen, for example, i got a time slot for promotion, do something with hot item (attractive stuff), this promotion is no marketing sense.
10:56 pm
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