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With franchising, the number of Starbucks in HK is on the rise rapidly. Guess how many ? According to their website, there are 65 Starbucks in HK. Are there many ? In comparison, there are just over 100 Cafe de Coral. Are there many coffee drinkers in HK ? The population of coffee drinkers is growing I suppose but the number of Starbucks are growing at a much faster pace. So what does Starbucks do ? Product extension of "easy to drink coffee" for wider appeals to inexperienced coffee drinkers. Look at these new pumpkin flavoured coffees. Are they real coffee at all ?
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