Perrier is now in plastic bottle. Is it a good thing or not ? It's not up to me to judge. But the intention of launching plastic bottle is clear : an easy-to-carry bottle to tap into the younger market. To the older generations like myself, Perrier is a French premium bubbly mineral water in a beautiful glass bottle. The quality of the glass bottle reflects the quality of the content. Here is the dilemma : stay premium with the old or become more approachable with the young. Not an easy decision. But the common myth is : Coke in its small glass bottle always tastes better !
Perrier is now in plastic bottle. Is it a good thing or not ? It's not up to me to judge. But the intention of launching plastic bottle is clear : an easy-to-carry bottle to tap into the younger market. To the older generations like myself, Perrier is a French premium bubbly mineral water in a beautiful glass bottle. The quality of the glass bottle reflects the quality of the content. Here is the dilemma : stay premium with the old or become more approachable with the young. Not an easy decision. But the common myth is : Coke in its small glass bottle always tastes better !
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