Pro Cam-Fis Windbreaker

From this ad, we can see the positioning of Pro-Cam-Fis windbreaker being conveyed. A light, easy to carry windbreaker for outing. Such windbreaker is good for outing in autumn time when it's not that cold. Good intention but the ad is not great at all. The creative idea is trying to draw an analogy of light weight between falling autumn leaves and the windbreaker. But look at the awkward superimposition of the products onto the falling leaf background. There could have been better execution. Sigh...

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