Aiken Cream

From the ad, cracked heel seems to be a very terrible problem. Is it common for women wearing high heels ? Or is it just related to dry skin ? Anyway, the ad is quite creative making the cracks look like a painful face. Simple idea but well-executed to draw our attention to the problem. Every time I see clever ads from small brands, I always wonder who are their ad agencies. I know it mustn't be the big ones. There got to be some small good ones. Who are they ? How can we find them ?


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