Amway Nutrilite

Simple message : "Nutrilite is the most natural health supplement." Support : all listed in the bubbles. It's quite a dull ad. But it's funny to see them start advertising. In a typical network marketing business model like Nutrilite/Amway, marketing communications are done through their agents and it is all about personal selling which is an effective (but a costly) way of communication. Unlike retail brands, consumers can't find and buy the products in any shop even though they are convinced by the advertising. Why do they advertise ?

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