Dulcolax Laxative

Is using a knotted banana to represent constipation a very creative approach ? I can only say it looks familiar. It's a typical problem-solution way of selling. The key visual tries to catch our attention about a problem and encourage us to find out more about the solution, i.e. the advertised product. What about the product ? It says this laxative can "pre-set" the timing. Wow what a miraculous product. When I looked at the body copies, it doesn't say anything about how it works. Is it trying to mislead us with overclaims or some copy points are simply missing ? 點解 ??

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