First State investment fund

If we put away all the copies and headlines, what kind of ad does it look like ? A spa ad or a healthy eatery ad ? Can you ever think it's selling investment actually ? Their logic, I guess, is straightforward : they want to position their investment as the star choice and hence they use star fruit as the association ! Simple thinking, isn't it ? But star fruit and investment fund are light years apart. You just imagine why the client who would approve this kind of ad totally irrelevant to his product ...

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