If we put away all the copies and headlines, what kind of ad does it look like ? A spa ad or a healthy eatery ad ? Can you ever think it's selling investment actually ? Their logic, I guess, is straightforward : they want to position their investment as the star choice and hence they use star fruit as the association ! Simple thinking, isn't it ? But star fruit and investment fund are light years apart. You just imagine why the client who would approve this kind of ad totally irrelevant to his product ...
If we put away all the copies and headlines, what kind of ad does it look like ? A spa ad or a healthy eatery ad ? Can you ever think it's selling investment actually ? Their logic, I guess, is straightforward : they want to position their investment as the star choice and hence they use star fruit as the association ! Simple thinking, isn't it ? But star fruit and investment fund are light years apart. You just imagine why the client who would approve this kind of ad totally irrelevant to his product ...
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