Leo Diamond TVC


Seen this TVC ? One lady student asked me what I think. Well I have to say these ads do have consumer insight : some women are really jealous, materialistic and competitive and do want to show off. Although this is the insight, the question has become whether or not it is the right thing to do to explicitly show the "dark" side of the consumers in an ad. Although some women buy big diamonds (or ask their men to buy) because they are materialistic and competitive and do want to show off, they would never want to admit ! Any I'm not a woman. I never know the effect of these ads on women. But I'm sure men hate these ads ...

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