Nike Plus

When I saw this ad, I wondered what it is trying to sell. Some cross-over between Nike and Apple iPOD for sure but what is it all about ? No body copies, no elaborations. The only clue is their website www.nikeplus.com.hk (the small print at the top left-hand corner). What a COOL ad ! I have checked out the website already. An interesting and great innovation for runners. But I'm not going to tell you what it is exactly as it's not my responsibility. Ads are supposed to provide product information to sell. It's their job. Not mine.

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