昌記魚旦 promotion

Everyone likes having hotpot at home during winter. It's the right season for selling fishballs and it takes some sort of promotion to give sales a boost. I can understand the logic. But a trip to Moscow ? I don't get the connection between fishball and Moscow. I think they should come up with a promotion better than this. And branding is extremely weak in the ad. If you don't pay attention like I do, there is no way to tell it's a 昌記魚旦 promotion.

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