It's a new launch from 陽光. What does the packaging look like ? Right, Ribena - 利賓納. In fact 利賓納 is the pioneer who sells its blackcurrant syrup to 茶餐廳 and invented 凍檸賓. I heard that it's a success but it doesn't come without hard work and investment. Now that 陽光 tries to cultivate on the franchise of 利賓納. There is no right or wrong in business but I think it's a shame. Will this 陽光 copycat sell ? I put my doubt on it if we consider the principle of positioning. 利賓納 has a strong blackcurrant drink positioning in the mind of consumers, narrow but focused. It's not easy to shaken that position, just like 陽光 means 檸檬茶 in our mind.
It's a new launch from 陽光. What does the packaging look like ? Right, Ribena - 利賓納. In fact 利賓納 is the pioneer who sells its blackcurrant syrup to 茶餐廳 and invented 凍檸賓. I heard that it's a success but it doesn't come without hard work and investment. Now that 陽光 tries to cultivate on the franchise of 利賓納. There is no right or wrong in business but I think it's a shame. Will this 陽光 copycat sell ? I put my doubt on it if we consider the principle of positioning. 利賓納 has a strong blackcurrant drink positioning in the mind of consumers, narrow but focused. It's not easy to shaken that position, just like 陽光 means 檸檬茶 in our mind.
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