Osim uPilot print ad

"Product as the hero" can be a very boring execution as creativity is rather limited. However, with good art direction, a supposedly boring ad can turn out to be a great one. Here is an example. I could never imagine a massage chair would look that sexy.

Now read the copies. There is nothing much about this massage chair. Instead there are a lot of unrelated copies about its brand mission : your health is our priority ... we are committed to quality ... blah blah blah ... Hello, we are the readers. Please tell us what we want to know about the chair !

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