Seen the latest
TVC of
bbTV ? It's quite a massive campaign with double-page spread newspaper ads as well. The
TVC is not bad at all : two boys 鬥認叻 to bring out the message "I have what you have", a head-on competitive message against Cable TV. It's a good ad but is the thinking behind it good ? In the game of positioning, the principle is about
differentiation. We just don't position to be the same as the competitors and we don't communicate parity but point of difference. Is it cheaper, high quality, better or what ? Only strong point of difference would attract consumers.
Seen the latest TVC of bbTV ? It's quite a massive campaign with double-page spread newspaper ads as well. The TVC is not bad at all : two boys 鬥認叻 to bring out the message "I have what you have", a head-on competitive message against Cable TV. It's a good ad but is the thinking behind it good ? In the game of positioning, the principle is about differentiation. We just don't position to be the same as the competitors and we don't communicate parity but point of difference. Is it cheaper, high quality, better or what ? Only strong point of difference would attract consumers.
Comments
Keep reading our blog and wish you can leave some comments for our own corporate identity.
thanks,
Pierre
Thank you for your message. We are going to put more information that you mentioned like positioning and target onto the blog later, thanks! Besides, I had actually found that the logo pretty looks like "eightpartnership"'s one, I am also looking for the way to make them different.
Keep updating our blog. Thanks.
Pierre :-)