When two brands come together to do a joint promotion, cross-selling is the ground for real partnership. In this promotion, the consumers of Double Star have a chance to sample TimeOut from its dessert menu while the consumes of TimeOut can enjoy discounts at Double Star. You may say this promotion is not too creative or attractive but it's at least a demonstration of logical partnership. There are simply too many wrong marriages. It is already better than the strange joint promotions between
San Disk and Haagen Daz, Tic Tac and Fairwood, and
Bonluxe and Park'n Shop that I talked about before.
When two brands come together to do a joint promotion, cross-selling is the ground for real partnership. In this promotion, the consumers of Double Star have a chance to sample TimeOut from its dessert menu while the consumes of TimeOut can enjoy discounts at Double Star. You may say this promotion is not too creative or attractive but it's at least a demonstration of logical partnership. There are simply too many wrong marriages. It is already better than the strange joint promotions between San Disk and Haagen Daz, Tic Tac and Fairwood, and Bonluxe and Park'n Shop that I talked about before.
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