HSBC credit card acquisition program
HSBC credit card acquistion offer is on again. If I'm not wrong this is the 3rd or fourth time HSBC launches such an attractive promotion. iPOD Mini, iPOD nano, PSP in the past ... this time you can get a free Samsung DC, or buy Samsung tablet PC or OTO massage chair at almost half price. In conjunction with this acquisition promotion, there is another utilization campaign going on concurrently : up to 50% 全城最紅 restaurant discounts in TST and CWB. Seems that HSBC is determined to wipe out other smaller credit card competitors and in fact there is no way for them to compete directly with it. If you notice too, there is no other credit card investing monies in big campaign nowadays and their acquisition and utilization programs remain at below-the-line level like roadshows and direct mailings. And The smaller players' focus is not on acquisition or the traditional way of utilization. They are working on credit line conversion for existing members. I have received dozens of DMs and phone calls about converting my credit limits into installment loans. A strategy where they can lock you in and enjoy continuous streams of interest incomes.
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